L'Autre Choix is a mini market store located in Montreal, selling fresh produce, organic, and locally-sourced products, while promoting eco-friendly and sustainable farming.

This was one of my most ambitious and fun project; using Shopify as the platform to run the e-commerce, I created the content, designed the graphics and illustrations, and photographed over 900 products. Because the template was pre-designed, some of the front and back-end coding was edited to customize the look we seeked. As the products are the main stars of the site, I avoided over saturating the site with colours and graphics, instead I kept it minimalist to let the products do the talking, including the food styling of some of the products.

• For: L'Autre Choix Mini Marché
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• What: Web Design, Content Creation, Photography, Graphics, Illustration
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• Type: Web
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